Information about Neutralize (*\*) who are UK based specialists in enterprise level search engine optimisation, media buying and planning (pay per click PPC keywords, banner ads, email newsletters) and services for internet revenue generation and increased ROI.
Neutralize (*\*) - Independent internet marketing services
  IReview.co.uk The E-business Review Grant initiative  
 


The 'iReview' E-business Review is aimed at helping businesses establish a clearly defined internet strategy in order to become more competitive online.

 

Introduction to the E-business Review Grant initiative Introduction

Introduction to the E-business Review Grant initiative How will I benefit?

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How to apply How to apply

    UK Online for Business     Business Link     European Community

 

How will I benefit?


New: Do you comply?

The review covers the most recent of government directives, including the Electronic Commerce (EC Directive) Regulation 2002, this directive applies to nearly all businesses advertising their products or services online and is intended to create consumer confidence by clarifying the rights and obligations of businesses and consumers. The implications of the directive are, that everyone operating online must now check their website against a tight set of criteria or potentially face legal action.

 

The review is designed to improve your use of E-business techniques and become more competitive online, be that learning more about your competitors, clarifying your understanding of the internet or revising your business strategy.

  • A review of existing business and e-business position. This includes overall business strategy, key objectives, e-business strategy, integration of e-business strategy with business objectives.
  • A review of current marketing and e-business marketing opportunities. This includes customer segments, competitors, product, price, place, promotion, use of URL Domain Name, databases, e-mail, search engines, directories, paid for listings, banners, sponsorship, inbound linking, online newsgroups and measures of success.
  • A review of the e-business operation. This includes responsibilities, resources, budgets, return on investment, ordering and payment methodologies, distribution and fulfilment methodologies, integration with other software systems, security systems and disaster recovery.
  • A review of website hosting. This includes log files, live statistics, costs, support and service.
  • A review of website online visibility. This includes spiderability, meta data, search engine position and inbound links.
  • A review of website domain name. This includes ease of recall, representative of company, top-level name registration, ownership and disputes.
  • A review of website navigation and graphics. This includes ease of use, appearance and size.
  • A review of website programming issues. This includes broken links, page size and error messages.
  • Recommendations for improvements and suggested solutions to specific technical areas of concern, as well as suggested actions necessary to maximise business opportunities and enhance performance.

 

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